Our Story - Behind The Socks
Some say it was a balmy afternoon. It could’ve been a Tuesday if it wasn’t already the end of the week. But, it WAS September. An unassuming, ethically-themed skarfing establishment and seminal OG skateboard magazine writer/artist/musician/photographer, Mofo collided with Cindi Ferreira Busenhart— long-time, low-profile, NorCal action-sports’ MAVENtrepreneur. Discussion intermingled, thoughts about newer technologies, todays broader spectrum of visual presentation capabilities, day-dreams of vintage action images, graphics, art and athletes of many kinds. The wheels of creativity begin to churn, as an idea began to take shape. Cindi got to thinking. One thought blended with another; Mo’s images, some more ideas, some technology, the jalapeños - BIFF-BANG-BOOM! she synthesizes a potent business concept swiftly into action. She enlists OG skateboard-legend Keith Meek —master artist, digital graphics/pool ripper. She incorporates hard-rockin’ Las Vegas restauranteur Gigli Locatelli. Completing the quartet is 80s Professional skateboarding icon/half-pipe crusher/mountain-bike pioneer/businessman, Rob Roskopp, forming MERGE4—a sock company.