community ·
CrossFit ·
CrossFit divisions ·
custom socks ·
elite athletes ·
fitness competition ·
fitness culture ·
Granite Bay ·
mental health awareness ·
MERGE4 debut ·
NorCal Classic ·
Northern California ·
The Overcome Project ·
Hot Days, Steel Athletes: MERGE4 at the NorCal Classic
The Northern California Classic CrossFit event was an unforgettable experience, and MERGE4 was right in the mix for the first time! With temperatures soaring, it was impressive to see athletes power through the heat, proving they were made of steel. This 3-day competition featured 15 divisions, from elite competitors to masters and teens, all competing for an impressive $128,000 prize purse.
MERGE4 was especially proud to partner with The Overcome Project, an initiative dedicated to using fitness as a tool for mental health and personal growth. We provided custom socks for their athletes, and the fit couldn’t have been better—strong foundations both physically and mentally.
Huge thanks to Ben and Stef for inviting us! We think once people experience the comfort and performance of our socks, they won’t want to wear anything else. The passion and perseverance at this event were incredible, and we’re excited for more collaborations in the CrossFit space.
Looking forward to the next one!