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MERGE4 at California Roots: Where Music, Art and Socks Collide
We’ve been part of the California Roots Music & Arts Festival for years now, and every time we show up, it feels like stepping into something bigger than just a booth. It's community. It’s creativity. It’s connection—and we’re honored to keep showing up and being part of it.
This year, we were lucky to be posted up next to the awesome crew from Artrageous and our longtime friend and collab artist, Taylor Reinhold. His bold, Santa Cruz-inspired art has been on our socks for years, and his work fits the Cali Roots vibe like a glove (or a really good sock).
We are ALWAYS happy to see Shaun Logan there—one of the first artists we ever worked with, and now is officially part of the MERGE4 team. Shaun’s the one who originally connected us with California Roots, The Expendables and so many of the artists and bands that helped shape MERGE4. Full circle.
And speaking of full circle, Landon McNamara—a past collaborator and an all-around legend—lit up the stage. From winning The Eddie Aikau Invitational earlier this year to playing Cali Roots, Landon’s on fire and we couldn’t be more proud to have worked with him.
At MERGE4, our socks are built for performance, but they’re also about purpose—every pair tells a story. Being at a festival like Cali Roots lets us share those stories face-to-face, one pair at a time.
If you missed us, you can still shop the MERGE4 artist collection online—featuring designs from the likes of Taylor Reinhold, Shaun Logan, and more.