MERGE4 at Coachella 2025: Festival Essentials That Actually Work

Coachella 2025 delivered everything—heat, dust, music, and unforgettable art—and MERGE4 was proud to be there for all of it.

Thanks to Gary Tovar, founder of Goldenvoice, and Otis Link, the artist behind the original concert posters that helped define live music in California, we were honored to be part of the Tovar & Otis Tent. We were also stocked in the General Store and the official Coachella Merch Tent, helping festival-goers stay comfortable from first set to last encore.

Festival footwear is no joke. People showed up in boots, but it was our performance socks that helped them stay blister-free through the weekend. With padded soles, arch support, and moisture-wicking fabric, MERGE4 socks are made for long days on your feet—whether you’re dancing in the desert or walking from stage to stage.

We loved the energy, the installations, and the music (yes, Green Day absolutely crushed it). But the best part? Seeing so many people discover socks that blend comfort, style, and real functionality.

Big thanks to everyone who stopped by—and to Gary and Otis for continuing to support small brands like ours. 

If you picked up a pair and want more, check out our festival-ready Otis sock collection.