MERGE4 at Stagecoach: Socks That Survive the Dust

Stagecoach didn’t disappoint—and neither did our socks.

Thanks to Gary Tovar and Otis Link, we had a prime spot at the Tovar & Otis tent again this year. Surrounded by legendary concert art and even more legendary stories, we were in good company—and so were our socks.

From the minute gates opened, MERGE4 loyalists rolled through looking for the socks they wore last year. Blisters? Not this time. Our compression socks with padded soles kept people going strong—from sunrise line dancing to those late-night sets.

This year we also dropped custom Stagecoach MERGE4 socks—and they went fast. Whether you were stomping through the dust in cowboy boots or kicked back at the Honky Tonk, people wanted comfort that lasts (and socks that don’t slide down).

The music lineup was stacked:

• Diplo brought the party, as always.

• Paris Hilton surprised the crowd with a packed DJ set.

• And Shamboosey stole the show with a vibe that only Stagecoach could serve up.

The weather was hot, but the energy was hotter—and hearing people say “your socks saved me last year” is why we do what we do. No gimmicks. Just socks that hold up, even when the desert doesn’t.