MERGE4 At the Santa Cruz Beach Boardwalk

Sustainable sock brand, MERGE4 is kicking off summer with socks at the historic Santa Cruz Beach Boardwalk. 

Boardwalk visitors can now stock up on MERGE4 socks at Santa Cruz Threads kiosk at the end of the Double Shot ride and should be looking out for a new location directly across from the park’s Rock & Roll ride and just past the iconic Giant Dipper’s 60+ foot drop. From the Santa Cruz Beach Boardwalk and Santa Cruz-inspired designs to sustainable socks made from silky soft bamboo yarns and REPREVE certified recycled fibers, the new store, featuring MERGE4, will be stocked up just in time for summer visitors. 

Some might think socks on the beach might not be a match made in heaven, but here in the Monterey Bay being prepared to bundle up after the sun goes down or the fog rolls in is key. The MERGE4 socks that will be making an appearance at the Santa Cruz Beach Boardwalk will feature a range of local artists, photographers, and athletes.   

“From riding the Giant Dipper to just grabbing some cotton candy, everyone who grew up in Santa Cruz has awesome memories tied to the Santa Cruz Beach Boardwalk,” said MERGE4 Founder and CEO, Cindi Busenhart. “We’re excited to jump in feet first to the Boardwalk community and to welcome visitors into our MERGE4 family!” 

“The Santa Cruz Beach Boardwalk is thrilled to offer MERGE 4’s amazing socks with their unique and innovative designs to Boardwalk guests,” said Omid Aminifard, Vice President of Operations at the Santa Cruz Beach Boardwalk. “We couldn’t be happier to collaborate with MERGE4 on some amazing Santa Cruz Beach Boardwalk designs and we can’t wait for people to be able to take a little piece of the Boardwalk home with them!”  

MERGE4’s availability at the Santa Cruz Beach Boardwalk coincides with the Boardwalk’s much anticipated reopening of rides and attractions on April 1. MERGE 4 socks will also be available at a second location on the Boardwalk set to open on May 1. Until then, MERGE 4 socks can be found at Santa Cruz Threads next to the Boardwalk’s Double Shot ride. Boardwalk retail and food locations are currently open, and the park is now operating rides at 25% capacity. 

You may even catch Jason Acuna, better known as WeeMan, there one weekend in May. Stay tuned. 


About MERGE4 

MERGE4 is a Certified B Corporation based out of Santa Cruz, California that makes high quality graphic socks. Beyond magnificent in appearance, style and comfort, MERGE4 socks are constructed like no other. Your soles are GRIPPED by MERGE4’s deviously interesting ‘CULT-WEAVE’. The ‘CULT-WEAVE’ works to cushion the ‘arch’ area of the foot. YES, you heard correctly; MERGE4 “GRIPS YOUR SOLE”. For more information, visit 

About the Santa Cruz Beach Boardwalk 

The Santa Cruz Beach Boardwalk opened in 1907 and has been a northern California staple for decades. The park is one of the last seaside amusement parks on the west coast and is a California Historic Landmark. Two of their most popular rides, the Giant Dipper and Loof Carousel are both National Historic Landmarks and have been welcoming visitors since 1924 and 1911 respectively.