MERGE4 Launches Be The Difference Campaign

This weekend, MERGE4 launched a two-fold campaign to encourage voting in the upcoming presidential election. The Santa Cruz-based sock brand is offering a one-time 50% off discount code to anyone that sends in a photo showing that they voted.

“In 2016, nearly 42% of voting-eligible Americans did not vote*,” said MERGE4 CEO and Founder, Cindi Busenhart, “We hope to help close that gap so that more people’s interests are represented through their vote. It doesn’t matter who you vote for… your voice matters and your vote counts!”

MERGE4 collaborators were urged to participate in the brand’s Be The Difference Campaign by taking a pledge to vote on social media:

“I’m taking the MERGE4Good Pledge to Be The Difference and voting on or before November 3rd. Join me by checking your registration status, finding your polling place and casting your ballot. Your voice matters and your vote counts! 

#FeelTheDifference #BeTheDifference” 

As members of the Civic Alliance, MERGE4 is part of a nonpartisan group of businesses working together to build a future where everyone participates in shaping our country. In addition to their efforts on social media, MERGE4 has committed to being ‘100% in for democracy’ by encouraging nonpartisan voter participation across 100% of the brand’s employees, collaborators and ambassadors.

Anyone who wants to score MERGE4 socks at a discount is welcome to send in a photo of their ‘I voted’ sticker, dropping off their ballot, or any photo showing they voted via Instagram. The 50% off promotion runs through election day – November 3rd, 2020.

You can check your registration status, polling place, ballot drop-off locations and register to vote at

About MERGE4

MERGE4 is a Certified B Corporation based out of Santa Cruz, California that makes high quality graphic socks. Beyond magnificent in appearance, style and comfort, MERGE4 socks are constructed like no other. Your soles are GRIPPED by MERGE4’s deviously interesting ‘CULT-WEAVE’. The ‘CULT-WEAVE’ works to cushion the ‘arch’ area of the foot. YES, you heard correctly; MERGE4 “GRIPS YOUR SOLE”. For more information, visit

*Via United States Elections Project