“I’ve worked with B4BC for years in my past life in the snow industry,” said MERGE4 CEO/ Founder and former Vice Chair for Snowsports Industries America (SIA), Cindi Busenhart, “Their mission to empower young people to be their own best advocate is something MERGE4 aligns with wholeheartedly.”
Since 1996, the remarkable team at B4BC has been committed to save lives and inspire hope by driving awareness around early detection of breast cancer. B4BC’s mission is triple fold: preparing young people with education on early detection; promoting the importance of maintaining a healthy, active lifestyle as the best means of breast cancer prevention; and providing survivor support for those affected by breast cancer.
“We’re always looking for new ways to use our brand as a force for doing good in the world, and B4BC’s work in breast cancer awareness is something we truly admire,” said Busenhart, “We couldn’t be happier to be partnering with this awesome organization and supporting their mission of promoting prevention, awareness and celebrating life at every turn – both on and off a board!”
The collaborative sock design features artwork by Sarah King and MERGE4’s signature ‘cult weave’ which prevents the graphics from getting stretched out or distorted when the socks are worn.
The MERGE4 X B4BC Awareness socks are available for purchase here: https://merge4.com/products/b4bc-awareness