MERGE4, the Santa Cruz-based sock company, today announced its partnership with Central European distributor, Emporio. Emporio will be responsible for the sales, marketing, and distribution of MERGE4 products for wholesale accounts throughout the Czech Republic, Hungary and Slovakia.
“We’ve noticed a huge interest in our socks in Central Europe,” said MERGE4 CEO and Founder, Cindi Busenhart, “We were so impressed with the thoughtful vision presented by Emporio and their distribution channel seemed like the perfect fit for our brand.”
Among those in MERGE4’s global fan club is Czech professional skateboarder, Maxim Habanec.
"MERGE4 socks are great for what I do,” said Habanec, “As you can imagine it’s important that my feet do not slip in my shoes when I ride and of course. The fact that they look good is another real plus! I also like the fact that they keep long-term collaborations with legendary skaters from California and some great artists. As everyone knows, I like connecting skateboarding and art, either on decks or with any other product. A responsible approach to business and contributing to profits for charitable projects is the icing on the cake.”
“Recently, we have become more and more interested in socks,” said Samar Voříšková, Emporio’s CEO and Founder, “When we first saw MERGE4 socks, we were immediately captivated by their creative combination of art, functionality and high technology never compromising style and quality.”
One point of common ground between MERGE4 and Emporio is an emphasis on philanthropy and sustainability. Through the brand’s MERGE4Good Program, MERGE4 partners with organizations that champion noble causes from endangered species to pediatric transplant programs.
“We have seen a lot in the fashion industry but the quality offered by MERGE4 socks is unprecedented,” said Voříšková, “Not all socks are the same and MERGE4 really proves that. They are more than just socks. Not only they can make your day but MERGE4 just have something to say. And when they do business to improve the world, what’s more to add? We started breathing socks.”
MERGE4 is a Certified B Corporation based out of Santa Cruz, California that makes high quality graphic socks. Beyond magnificent in appearance, style and comfort, MERGE4 socks are constructed like no other. Your soles are GRIPPED by MERGE4’s deviously interesting ‘CULT-WEAVE’. The ‘CULT-WEAVE’ works to cushion the ‘arch’ area of the foot. YES, you heard correctly; MERGE4 “GRIPS YOUR SOLE”. For more information, visit www.merge4.com.
Emporio Lingerie is a distributor of strong international brands of underwear, nightwear and leisurewear, swimwear and socks. We have twenty years' experience and more than 400 customers in Central Europe.