PRESS RELEASE FROM MERGE4.
July 5, 2019
MERGE4 is proud to announce their partnership with The Nowell Family Foundation and the release of a custom sock benefiting Bradley’s House – an addiction recovery center inspired by late Sublime front man, Bradley Nowell.
A portion of the proceeds from the MERGE4 sock collaboration will go towards The Nowell Family Foundation’s current fundraising efforts to open Bradley’s House. The six-bed recovery facility will provide treatment for people in the music industry with opiate addiction, regardless of their financial situation. With the goal of offering top level clinical care, the recovery center will include medical detox and acute addiction treatment programs through nationwide partnerships.
“We do special socks for special reasons,” said MERGE4 founder and CEO, Cindi Busenhart, “We’re grateful and honored that our ongoing collaboration with Sublime has led us to partner with The Nowell Family Foundation and their work in helping victims of opiate addiction.”
The socks feature the Bradley’s House logo with artwork by Opie Ortiz on a classic crew sock. Made with technically advanced yarns for ultimate stretch and comfortable fit, the socks use MERGE4’s signature ‘cult weave’ design to maintain the graphics’ integrity when stretched.
MERGE4 is a sock company based out of Santa Cruz, California that is a Certified B Corporation using business as a force for doing good. Beyond magnificent in appearance, style and comfort, MERGE4 socks are constructed like no other. Your soles are GRIPPED by MERGE4’s deviously interesting ‘CULT-WEAVE’. The ‘CULT-WEAVE’ works to cushion what is sometimes called the ‘arch’ area. YES, you heard correctly; MERGE4 “GRIPS YOUR SOLE”.
About The Nowell Family Foundation
Inspired by late Sublime front man Bradley Nowell, the Nowell Family Foundation is a nonprofit 501(c)(3) public benefit corporation that provides addiction recovery services to the music community through the combined strength of the music industry and those who have been touched by the power of music. The Nowell Family Foundation is raising funds to open Bradley’s House, a six-bed recovery facility that will provide treatment for people in the music industry with opiate addiction, regardless of their financial situation.