MERGE4 x Dodge Ridge Mountain Resort: Kicking Off Our First Resort Custom Sock!

 

We had an awesome time chatting with Jake Noonan on the Chair Nine podcast, fresh off the launch of our first-ever resort custom sock collaboration with Dodge Ridge. This wasn’t just another product drop—it was a milestone. We’re stepping into the world of ski resort socks and proving that socks aren’t just an afterthought. They’re essential performance gear for every mountain adventure. 

Socks as Performance Gear

Socks have long been overlooked in outdoor sports, much like snowboard outerwear back in the day. Riders used to throw on whatever they had, but as the sport evolved, so did the need for high-performance gear. This led to innovations in boards, boots, and technical apparel.

Today, the right socks can make or break a day on the mountain. Cold feet, sweaty discomfort, slipping, bunching—those small annoyances can turn into big problems. That’s why we designed MERGE4 performance socks to keep you comfortable, supported, and ready for any run.

Why Dodge Ridge?

Partnering with Dodge Ridge for this custom ski sock was an easy decision. It’s where our founder, Cindi Busenhart, first learned to snowboard and ski. With deep roots in the snow community, this project was personal.

At MERGE4, we blend performance, style, and durability into every sock, and this custom ski and snowboard sock is no exception. Featuring warmth, moisture-wicking technology, arch support, and seamless comfort, these socks are built for peak performance on the slopes.

The Future of Snow Socks

Just like snowboarding’s early days, socks are finally getting the technical upgrade they deserve. Resorts are stepping up their custom gear offerings, and socks are no longer an afterthought—they’re a crucial piece of the puzzle for endurance, comfort, and protection on the mountain.

This is just the beginning.

Want Custom Socks for Your Resort?

Huge thanks to Jake Noonan and the Chair Nine crew for the great conversation, and to Dodge Ridge for trusting us with their first resort custom sock!

If your resort is looking to create custom high-performance socks, let's talk. MERGE4 performance socks are built for the mountain—just like the athletes who wear them.