Santa Cruz Works 2022 Titan of Tech: Cindi Busenhart

We couldn't be more proud of our founder and CEO, Cindi Busenhart for her award as a 2022 Titan of Tech from Santa Cruz Works! Check out Cindi's talk and read about her feature on Santa Cruz Works below:


Cindi Busenhart, Founder and CEO of MERGE4 a sock company. Cindi was former owner and President of Sessions and ESTE since 1990, action sports brand that designs, develops, sources, produces, markets and sells high quality, innovative products with a primary focus in the snowboard, ski and skateboard industry. Past Board Vice Chair of Snowsports Industries of America.

Community involvement includes Founder and Chair of the Tim Brauch Foundation, a nonprofit organization that supports skateboard park development and athletic scholarships, former Director of Santa Cruz Ballet Theatre, former Committee member of Tannery Arts Center and former Board Member of the Red Cross Santa Cruz Chapter.

Why Cindi is a Titan

“She is always putting community, people, and planet first. Her socks feature local businesses, artists, photographers, athletes, and more. Her socks make you happy. She has a junior advisory board for the next generation of leaders. She is freaking awesome!” - Beth Colehower


Beth Colehower