Santa Cruz Works: Skaters, Rockers and Socks: Cindi Busenhart of MERGE4
Legendary skateboarder Steve Caballero and Merge4 founder Cindi Busenhart
MERGE4 founder and CEO Cindi Busenhart sits down with Santa Cruz Works writer Eric Johnson to discuss the origin and unique attributes of her company. Read all about the high-tech socks MERGE4 produces, plus the amazing collaborators within our rich network of bona fide action sports heroes, musicians and artists.
“We are definitely a community,” Busenhart says, “and after that it’s basically Six Degrees of Kevin Bacon.”
MERGE4 has become the latest member of the flourishing action sports community within Santa Cruz. A B-Corp who actually forms partnerships with its collaborators, and applies the technical features of advanced outerwear to their socks.
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